RiceUp! is a brand of healthy and functional snacks made from whole grain brown rice, such as: rice waffles with added cereals, rice crisps, rice rolls, rice waffles topped with Belgian chocolate and rice bars with chocolate.

RiceUp! is one of Europe’s fastest growing brands in the food industry, driven by a desire to create healthy, functional and lifestyle products.

RiceUP! is unique in the world thanks to its innovation in chips. It is made from brown whole-grain rice using a unique technology that keeps the health benefits of the rice grain to the maximum.

Benefits of RiceUp! products:
– Hot air processed
– 100% natural ingredients
– no frying
– gluten-free
– GsO-free
– preservative-free
– glutamate-free
– free of artificial colours and flavourings
– no use of palm oil